Challenge
The CIT fashion department runs the biggest fashion event on the ACT calendar. They required branding and marketing for their graduating fashion parade, 12th Hour.

Process
Through discussions with the organising committee, Voodoo developed a branding strategy to carry across all marketing of the event. From here we created a logo, shot the photography and developed a strong visual message which was communicated and reinforced consistently through all marketing material created for the event.

Result
The branding and marketing which Voodoo developed for the parade was a key factor in what was quickly a sell out event.

Challenge
Voodoo was approached to develop a brand for John Prutti, a local motocross champion. John wanted to increase his number of sponsors and thought the best way to do this would be through developing promotional gear that got him noticed.

Process
Voodoo worked with John to design a logo, stationery, an information brochure, a sponsorship benefits flyer, posters, postcards, and stickers.

Result
Following our branding, John was approached by Red Bull, one of his dream sponsors, and is now in negotiations with them. He has also recently been taken on by Yamaha as a team rider. Congratulations John!

Challenge
The Southern Cross Health Club is a community focussed health and fitness centre operating in Canberra. They contracted Voodoo to create the entirety of their marketing materials in a bid to become the undisputed market leader in the Canberra region.

Process
Voodoo has designed flyers, banners, brochures, posters, developed the club’s website and even produced a number of television commercials. Our web specialists have bolstered the club’s profile and increased leads through the implementation of web marketing systems, while our design team have been key in assisting the club to win a number of awards with their notable submission documents.

Result
Since partnering with Voodoo, the Southern Cross Health Club have doubled their membership numbers and have received prestigious awards such as the ACT Fitness Centre of the Year 2007 and Australian Fitness Centre of the Year 2008.

Challenge
After the successful completion of multiple youth projects that Voodoo has designed for YWCA in the past, they now wanted to employ our creative team to assist with repositioning their corporate image, and to create a special logo for their celebration of 80 years. The YWCA wanted to increase their profile across Canberra, highlight their initiatives, and bolster membership numbers.

Process
Voodoo developed concept imagery for the four main streams of the YWCA of Canberra and applied these across a number of mediums including the annual report, a desk calendar, and corporate stationery. The logo Voodoo designed for the 80 year celebration maintained the recognisable image of the YWCA logo, but added something special to mark the occasion.

Result
The strengthened, fresh and revitalised image of an organisation established in a long tradition was celebrated by the YWCA of Canberra staff.

Challenge
JV Financial Group required a brand update, and later, the development of further material to assist with the implementation of their new image. The material was to appeal to a precise target market while communicating in a creative manner.

Process
Voodoo Creative developed a strong visual concept for the company and carried this image through to a new website, corporate stationery, e-marketing, television advertising, and promotional collateral that reinforce the brand identity.

Result
The developed material was stunning in terms of visual dimensions, functional in terms of communication and appealed to key target markets while promoting the services and brand identity of JV Financial Group.

Challenge
The Canberra Theatre Centre required a fresh image for their children’s theatre season “Playtime Theatre Treats”.

Process
Starting with the 2008 season, Voodoo created a branding word mark that will be used for years to come. Employing the talents of our illustrators we then developed the season brochure and designed suites of marketing material for the individual productions for both the 2008 and 2009 seasons.

Result
The marketing team of the theatre were thrilled with our conceptual work. The first concepts themselves were so strong that it took them a month to make a decision, because they just loved them all so much. The final imagery developed for both seasons were very successful in generating excitement about the various shows.