Loading News

The Year of Magical Thinking

Challenge
The Canberra Theatre Centre required design of marketing materials for the Sydney Theatre Company’s production of The Year of Magical Thinking.

Process
Voodoo presented the theatre’s marketing team with three strong and varied poster and title treatment concepts. The selected concept was later developed into a full suite of marketing collateral.

Result
The result of this project was an extremely happy client. From the first concepts presented for which the Marketing Manager wrote to us and said “I just have to say that the horizontal ‘movie’ style poster you guys designed for The Year of Magical Thinking is THE most beautiful piece of marketing collateral I have seen in years”, right through to a lovely suite of final promotional materials.