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12th Hour 2007 Graduating Fashion Parade

Challenge
The CIT fashion department runs the biggest fashion event on the ACT calendar. They required branding and marketing for their graduating fashion parade, 12th Hour.

Process
Through discussions with the organising committee, Voodoo developed a branding strategy to carry across all marketing of the event. From here we created a logo, shot the photography and developed a strong visual message which was communicated and reinforced consistently through all marketing material created for the event.

Result
The branding and marketing which Voodoo developed for the parade was a key factor in what was quickly a sell out event.