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YWCA
Web Design and Development
Challenge
The YWCA of Canberra wanted to boost their online profile and generate further membership appeal to multiple demographic sectors. In addition to this, the not-for-profit organisation wanted to raise the profile of their various initiatives and provide an online resource of services and information for the community.
Process
Following discussions with Voodoo’s web strategy expert, our team developed a design hierarchy that highlighted the main streams of the organisation while providing easy access to all secondary information. The design had a more vibrant and youthful appearance to attract further interest from the younger demographic, while still looking professional as to appeal to users of all ages. The development itself was comprehensive, incorporating a content management system, document downloads, staff only secure zones, an online shop, donation transaction processing, news, e-marketing systems, and a search function.
Result
The new look site for the organisation has bolstered their online image and assisted in promoting many of their important initiatives. In addition to this, the public can now make donations and purchase YWCA products online, while also searching the extensive online resources of the organisation.
