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Damselfly
Web Design and Development
Challenge
A growing couture jewellery designer in Melbourne needed a new website to increase her web presence and bring her online image into the same league of quality as her product. The site was to be highly interactive while the design itself had to reflect a dreamy world of secrets and discoveries.
Process
After probing the depth of story within the jewellery designer’s collections and inspirations, our team brainstormed an innovative web structure that would create a point of difference for the label’s online presence. The design process ensued with meticulous attention to detail to build from the ground up the dreamy atmosphere required of the site. The final site was built in a Flash platform with an additional sub-site shop and content management system.
Result
The refined site has spread the reach of the Damselfly label with stockists such as Myer and Sportsgirl now getting on board.
