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Corporate Image Repositioning

Challenge
After the successful completion of multiple youth projects that Voodoo has designed for YWCA in the past, they now wanted to employ our creative team to assist with repositioning their corporate image, and to create a special logo for their celebration of 80 years. The YWCA wanted to increase their profile across Canberra, highlight their initiatives, and bolster membership numbers.

Process
Voodoo developed concept imagery for the four main streams of the YWCA of Canberra and applied these across a number of mediums including the annual report, a desk calendar, and corporate stationery. The logo Voodoo designed for the 80 year celebration maintained the recognisable image of the YWCA logo, but added something special to mark the occasion.

Result
The strengthened, fresh and revitalised image of an organisation established in a long tradition was celebrated by the YWCA of Canberra staff.