Voodoo Creative

Graphic Design, Canberra.

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YWCA

Relationship Things

Challenge
The YWCA of Canberra had been holding focus groups to gather information from young people about relationships. This information was then developed into a resource booklet for young people by young people.

Process
Developed following the success of Be (YOU)nique, this book was to be a similar format, but to stand out as a resource for both young men and young women. Bright colour coded sectioning of the booklet with a strong silhouette style proved to be the key. The content was then laid out in a fun and engaging way, and matching promotional posters and postcards produced for the initiative.

Result
From an initial print run of a few thousand, Relationship Things has been re-printed, released interstate, and developed into a resource kit that has been used internationally. The style of the booklet has received only rave reviews from the target demographic.