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Playtime Season 2008

Challenge
The Canberra Theatre Centre required a fresh image for their children’s theatre season “Playtime Theatre Treats”.

Process
Starting with the 2008 season, Voodoo created a branding word mark that will be used for years to come. Employing the talents of our illustrators we then developed the season brochure and designed suites of marketing material for the individual productions for both the 2008 and 2009 seasons.

Result
The marketing team of the theatre were thrilled with our conceptual work. The first concepts themselves were so strong that it took them a month to make a decision, because they just loved them all so much. The final imagery developed for both seasons were very successful in generating excitement about the various shows.