Loading News

My Fair Lady TVC

Challenge
The marketing team at the Canberra Theatre Centre wanted a short television commercial for cinema advertising of My Fair Lady.

Process
Using the bright and lively elements of the My Fair Lady marketing style, our multimedia specialists created a simple and colourful ad that would stand out in the cinema.

Result
When you’re sitting in a dark cinema and a bright pink screen flashes up before your eyes, you can’t help but look.